Selling Without Selling Out

In Selling Without Selling Out, Sunny offers practical advice for selling your business or taking on a capital partner without compromising on what matters to you. Using lessons learned from his own hard-won experiences as well as insights from a variety of experts, he outlines what to look for and what to avoid so you won’t regret signing on the dotted line.

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Selling Without Selling Out is available now. Order your copy today.

 

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About

Sunny Vanderbeck is co-founder and managing partner of Satori Capital and the author of the upcoming book, Selling Without Selling Out. Throughout his career as an an entrepreneur, CEO, investor, and military leader, Sunny has developed critical insight into business strategy, capital allocation, and conscious capitalism.

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Sunny Has Been Featured In

Certifying as a B Corp is a transparent and public commitment to your stakeholders that you will stay true to your mission. In Selling Without Selling Out, Sunny gives readers a step-by-step guide to preserving such important commitments throughout and after a sale process.

- Jay Coen Gilbert, co-founder of B Lab

Wow do I wish I’d had Sunny’s book when I first decided to sell my company.  This book is a practical, actionable, must-read for any business owner who wants to make business decisions in the most human way possible.  I highly recommend it.

- Jeff Hoffman, entrepreneur, and author of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

Vanderbeck delivers the ultimate hat trick: a book that powerfully speaks to the head, heart, and gut. Full of wisdom and packed with actionable insights, this is a must-have resource for any business owner…whether you’re thinking about selling now or ten years from now.

- Rand Stagen, Stagen Leadership Academy

Sunny provides authentic and engaging leader-to-leader insights from his own and others’ hard-won experiences. This book is an essential roadmap for peace of mind long after a sale or transaction.

- Scott Mordell, CEO of YPO (formerly known as Young Presidents Organization)

When you’ve spent years building a business, how you sell it – and who you choose to sell it to – will have a massive impact on your life and the lives of all of your stakeholders. If you care deeply about preserving the unique DNA that led to your business’ success and enriching your life and the lives of your stakeholders, this book is a must-read, period. 

- Brian Mohr, co-founder of Y Scouts

Want to sell your business and preserve its culture and values? Read this book and make it a soulful sale.

- Patricia Aburdene, author of Conscious Money and Megatrends 2010: The Rise of Conscious Capitalism

After pouring your heart and soul into building your business, the prospect of selling can be daunting.  This book masterfully outlines practical concepts and questions that I recommend for anyone considering a sale.

- Kip Tindell, co-founder and chairman of The Container Store

Sunny draws an important parallel between environmental sustainability – taking care of the planet – and business ecosystem sustainability.  For business owners considering an equity transaction, he provides considered and experienced counsel about decisions, far beyond financial ones, that will enhance all the various stakeholders, help ensure the long-term sustainability of the business, and avoid “seller’s remorse.”

- Garrett Boone, co-founder and chairman emeritus of The Container Store

Sunny’s insights allowed me to explore options I never would have considered when selling my business.  It shifted my focus from planning the “wedding day” – the terms of the transaction – to planning the “marriage” – the best long-term interest of my entire stakeholder community.  I believe taking this approach provided the best odds for our culture of care to continue and thrive for years to come.

- Steve Hall, founder of driversselect

In this book, Sunny shines a spotlight into the “black box” of private equity and credibly demystifies the funding or sale of a business.  A must-read for any founder or owner who is considering raising capital or liquidity.

- Brian Schultz, CEO of Studio Movie Grill

Sunny has written an invaluable guide to an extremely important challenge: how to consciously sell a business in such a way that its purpose remains intact and all stakeholders benefit.  Too many businesses are started with an exit plan that is all about creating a big payday for the founder but causes undue suffering for the other stakeholders and jeopardizes the company’s purpose.  I highly recommend this very practical, reliable book from someone who has learned these lessons the hard way.

- Raj Sisodia, co-founder and co-chairman of Conscious Capitalism Inc.

I could have avoided a lot of heartache if I had read this book in advance of selling my companies.  It is not an academic tome, nor is it a guide to maximize the selling price, but rather a massively insightful and helpful guide for getting the most life value for seller, employees, investors, and buyers.

- Ron Peri, Ron Peri, founder and chairman of Radixx Solutions

Selling your company is one of the single biggest decisions you’ll make in your business life, if not the biggest – so it’s critical to get it right.  Sunny’s book is a must read!

- Verne Harnish, founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Only a CEO with personal experience in selling a company could have written this book.  Sunny has provided us with a holistic primer for leading through the very challenging and high-stakes process of a company sale.  This is must-read material for leaders who are at any point in the process of selling their company.

- Dolf Berle, CEO of Topgolf Entertainment Group

Choosing a capital partner or selling your business is one of those fork-in-the-road experiences when it’s both most critical and most difficult to champion the principles of conscious capitalism. This books shows you how it’s done from those who have been there.

- John Mackey, co-founder and CEO of Whole Foods Market

Articles

The Day After

The most difficult questions to ask end up being the most important ones. They are usually variations on a single question: What are you going to do with my company the day after this transaction closes? Too many CEOs follow the ostrich plan, sticking their head in the sand in an unconscious effort to avoid… Read More

The Point of No Return

Choosing a buyer or investor is like choosing a spouse, but with one major difference: Selling your business is usually irreversible.  The typical investment banker-supervised auction process feels a lot like an arranged marriage, where everyone leaves the question of whether this is a truly compatible partnership to chance. Bankers tightly control the meetings in… Read More

In the Press

How One Week Killed the Perfect Billion Dollar Deal

Life After Business Podcast
November 8, 2019

Episode #170: Sunny Vanderbeck Hosted by Ryan Tansom On today’s episode, I’m talking with Sunny Vanderbeck. He’s here today to share his wild and crazy ride as an entrepreneur and now as a private equity investor. Through his professional and personal journeys, Sunny realized that “business” is so ingrained in people who you are and… Read More

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From Billion Dollar Startup To Bankruptcy And Back Again

Built To Sell
October 4, 2019

About this Episode Sunny Vanderbeck was growing Data Return 40% every quarter when he took the company public in 1999 on the way to a market capitalization of more than $3 billion. Until the bubble burst. To read a transcript of this episode, click here. Back in 1996, Sunny Vanderbeck started Data Return, a business that provided website hosting to… Read More

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Purpose and Profit Podcast Episode 1 – Sunny Vanderbeck, Satori Capital

Nfluence Partners
November 10, 2018

Satori Capital co-founder Sunny Vanderbeck was featured on the inaugural episode of the “Purpose & Profit” podcast, a new series that explores how the two elements can align in the world of business. The new podcast was launched in advance of the Mission Aligned Growth Summit in San Francisco on November 14, 2018, at which… Read More

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Satori Capital Featured in ‘Sum and Substance’ Video Series

Sum and Substance
July 18, 2018

Sum and Substance, a series of videos and events focused on creating purpose at work, featured Satori Capital in a new video titled, “Is This the Future of Investing?” The video features Satori’s co-founder, Sunny Vanderbeck, telling the story of Satori’s founding and its purpose: To create, fund, and inspire businesses that elevate humanity. “When… Read More

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Don’t Confuse Capitalism with Capital Markets

Conscious Capitalism
December 15, 2017

A discussion by Geoff Campbell and Aleksandra Corwin of Round Table Companies about why the stock market does not represent the true power of business includes insights from Satori Capital co-founder Sunny Vanderbeck. Don’t Confuse Capitalism with Capital Markets To many, the stock market is synonymous with the economy and, as a result, with capitalism…. Read More

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Sunny Vanderbeck Honored in Heroes of Conscious Capitalism

Conscious Capitalism
October 12, 2017

Satori Capital co-founder Sunny Vanderbeck was recognized in Conscious Capitalism, Inc.’s inaugural list of “Heroes of Conscious Capitalism.” The 28 honorees were selected in tribute to their efforts to “embody the tenets of conscious capitalism.” Sunny was recognized for the impact and positive influence Satori has created as a successful investment firm that operates in… Read More

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Satori Capital is a Texas-based investment firm founded on the principles of conscious capitalism, a business approach that emphasizes extraordinary long-term outcomes for all stakeholders.  With more than $1 billion in assets under management, we invest in and partner with values-aligned companies and fund managers.  Our principals, who have built and managed successful companies and investment firms, draw on their experience to guide our portfolio toward sustainable growth.

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