Selling Without Selling Out

In Selling Without Selling Out, Sunny offers practical advice for selling your business or taking on a capital partner without compromising on what matters to you. Using lessons learned from his own hard-won experiences as well as insights from a variety of experts, he outlines what to look for and what to avoid so you won’t regret signing on the dotted line.

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Selling Without Selling Out is available now. Order your copy today.


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Sunny Vanderbeck is co-founder and managing partner of Satori Capital and the author of the upcoming book, Selling Without Selling Out. Throughout his career as an an entrepreneur, CEO, investor, and military leader, Sunny has developed critical insight into business strategy, capital allocation, and conscious capitalism.

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Sunny Has Been Featured In

Certifying as a B Corp is a transparent and public commitment to your stakeholders that you will stay true to your mission. In Selling Without Selling Out, Sunny gives readers a step-by-step guide to preserving such important commitments throughout and after a sale process.

- Jay Coen Gilbert, co-founder of B Lab

Wow do I wish I’d had Sunny’s book when I first decided to sell my company.  This book is a practical, actionable, must-read for any business owner who wants to make business decisions in the most human way possible.  I highly recommend it.

- Jeff Hoffman, entrepreneur, and author of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

Vanderbeck delivers the ultimate hat trick: a book that powerfully speaks to the head, heart, and gut. Full of wisdom and packed with actionable insights, this is a must-have resource for any business owner…whether you’re thinking about selling now or ten years from now.

- Rand Stagen, Stagen Leadership Academy

Sunny provides authentic and engaging leader-to-leader insights from his own and others’ hard-won experiences. This book is an essential roadmap for peace of mind long after a sale or transaction.

- Scott Mordell, CEO of YPO (formerly known as Young Presidents Organization)

When you’ve spent years building a business, how you sell it – and who you choose to sell it to – will have a massive impact on your life and the lives of all of your stakeholders. If you care deeply about preserving the unique DNA that led to your business’ success and enriching your life and the lives of your stakeholders, this book is a must-read, period. 

- Brian Mohr, co-founder of Y Scouts

Want to sell your business and preserve its culture and values? Read this book and make it a soulful sale.

- Patricia Aburdene, author of Conscious Money and Megatrends 2010: The Rise of Conscious Capitalism

After pouring your heart and soul into building your business, the prospect of selling can be daunting.  This book masterfully outlines practical concepts and questions that I recommend for anyone considering a sale.

- Kip Tindell, co-founder and chairman of The Container Store

Sunny draws an important parallel between environmental sustainability – taking care of the planet – and business ecosystem sustainability.  For business owners considering an equity transaction, he provides considered and experienced counsel about decisions, far beyond financial ones, that will enhance all the various stakeholders, help ensure the long-term sustainability of the business, and avoid “seller’s remorse.”

- Garrett Boone, co-founder and chairman emeritus of The Container Store

Sunny’s insights allowed me to explore options I never would have considered when selling my business.  It shifted my focus from planning the “wedding day” – the terms of the transaction – to planning the “marriage” – the best long-term interest of my entire stakeholder community.  I believe taking this approach provided the best odds for our culture of care to continue and thrive for years to come.

- Steve Hall, founder of driversselect

In this book, Sunny shines a spotlight into the “black box” of private equity and credibly demystifies the funding or sale of a business.  A must-read for any founder or owner who is considering raising capital or liquidity.

- Brian Schultz, CEO of Studio Movie Grill

Sunny has written an invaluable guide to an extremely important challenge: how to consciously sell a business in such a way that its purpose remains intact and all stakeholders benefit.  Too many businesses are started with an exit plan that is all about creating a big payday for the founder but causes undue suffering for the other stakeholders and jeopardizes the company’s purpose.  I highly recommend this very practical, reliable book from someone who has learned these lessons the hard way.

- Raj Sisodia, co-founder and co-chairman of Conscious Capitalism Inc.

I could have avoided a lot of heartache if I had read this book in advance of selling my companies.  It is not an academic tome, nor is it a guide to maximize the selling price, but rather a massively insightful and helpful guide for getting the most life value for seller, employees, investors, and buyers.

- Ron Peri, Ron Peri, founder and chairman of Radixx Solutions

Selling your company is one of the single biggest decisions you’ll make in your business life, if not the biggest – so it’s critical to get it right.  Sunny’s book is a must read!

- Verne Harnish, founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Only a CEO with personal experience in selling a company could have written this book.  Sunny has provided us with a holistic primer for leading through the very challenging and high-stakes process of a company sale.  This is must-read material for leaders who are at any point in the process of selling their company.

- Dolf Berle, CEO of Topgolf Entertainment Group

Choosing a capital partner or selling your business is one of those fork-in-the-road experiences when it’s both most critical and most difficult to champion the principles of conscious capitalism. This book shows you how it’s done from those who have been there.

- John Mackey, co-founder and CEO of Whole Foods Market


Bigger Than Business Podcast

Bigger Than Business Guiding Leadership Principles For Times of Uncertainty (with Sunny Vanderbeck) Listen Here Jeff:        Welcome to Bigger Than Business. Where you’ll discover real world stories of business owners living their purpose. This is the podcast for anyone who wants their success to be about more than just money. In these interviews, you’ll encounter men… Read More

The Next Bend: Never Give Up, Never Go Alone

I gave this talk about difficult times to a group of friends and business leaders a while back. Ever the optimist, I didn’t really think then that another difficult time was headed our way. Now as we weather the COVID-19 pandemic, I’m sharing this message again in the hopes that you will find it helpful… Read More

In the Press

INSPIRED IMPACT :: Sunny Vanderbeck | Satori Capital

Orapin Marketing
February 11, 2020

INSPIRED IMPACT™ features purpose-driven leaders and social entrepreneurs who are making a meaningful impact in their communities, industries, and around the world.   TELL US, WHO ARE YOU AND WHAT DO YOU DO? I’m Sunny Vanderbeck and I am co-founder and managing partner of Satori Capital. We’re a multi-strategy investment business founded on the principles… Read More

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The Small Business Radio Show

The Small Business Radio Show
January 30, 2020

Most small business owners have the dream of selling their company. But what they don’t realize is how much their values and principles will be tested in the process. Here to talk about his experience is Sunny Vanderbeck who is an entrepreneur, CEO, investor, military leader and author with over a decade of experience in leading companies… Read More

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How One Week Killed the Perfect Billion Dollar Deal

Life After Business Podcast
November 8, 2019

Episode #170: Sunny Vanderbeck Hosted by Ryan Tansom On today’s episode, I’m talking with Sunny Vanderbeck. He’s here today to share his wild and crazy ride as an entrepreneur and now as a private equity investor. Through his professional and personal journeys, Sunny realized that “business” is so ingrained in people who you are and… Read More

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From Billion Dollar Startup To Bankruptcy And Back Again

Built To Sell
October 4, 2019

About this Episode Sunny Vanderbeck was growing Data Return 40% every quarter when he took the company public in 1999 on the way to a market capitalization of more than $3 billion. Until the bubble burst. To read a transcript of this episode, click here. Back in 1996, Sunny Vanderbeck started Data Return, a business that provided website hosting to… Read More

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Satori Capital is a Texas-based investment firm founded on the principles of conscious capitalism, a business approach that emphasizes extraordinary long-term outcomes for all stakeholders.  With more than $1 billion in assets under management, we invest in and partner with values-aligned companies and fund managers.  Our principals, who have built and managed successful companies and investment firms, draw on their experience to guide our portfolio toward sustainable growth.

Learn more about Satori