The Dallas Business Journal recently interviewed Satori Capital co-founder Sunny Vanderbeck about the firm’s long-term approach to private equity investments. The article highlights Satori’s commitment to building businesses over the long term, rather than seeking quick divestitures of the companies it acquires.
Why Sunny Vanderbeck wanted to build a fund with ‘an indefinite life’
Sunny Vanderbeck was an Army Ranger, a team leader at Microsoft, and the founder of a dot-com company before starting his investment firm Satori Capital at the height of the financial panic in 2008.
So, it’s safe to say he’s never taken the conventional approach.
While everyone was pulling money out of a system that had proved to be too short-sighted, Vanderbeck and his co-founder, Randy Eisenman, sought to convince investors to put their money into the long game.
Most of Satori’s investments don’t have time limits, unlike the typical private equity firm that aims to exit the companies it acquires within three to five years. Vanderbeck expects some of Satori’s companies to live on past his own lifetime.